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Optimize your ads and track conversions: SMB guide to TikTok Pixel
TikTok Pixel helps you gain insights into which ads are performing well, which audience types engage with your content, and which actions users take after clicking on your ads. You can use TikTok Pixel to build a strong full-funnel strategy automatically with no required tech experience.
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Great performance starts on TikTok
Did you know that 25% of TikTok users have researched or purchased a product they saw advertised on the platform? Or that TikTok drives a 30% higher paid media ROAS compared to other digital platform averages?
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