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Introducing the TikTok Black Business Showcase

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Introducing the TikTok Black Business Showcase

February 22, 2021

TikTok For Business, Editorial Team

Small BusinessAnnouncements

In early 2020, TikTok made ahuge commitmentto growing diversity initiatives inside and outside the platform, and it was out of this commitment that the Support Black Businesses initiative was born.Support Black Businessesis a series of activities aimed at driving awareness, patronage, representation, and sustainability of Black-owned businesses.

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The first activity to come to life was the#ShopBlackcampaign. Launched in partership with Shopify, #ShopBlack called on the TikTok community to support their favorite Black-owned businesses with the help of a Hashtag Challenge, custom AR effect, music and support from popular TikTok creators. More than 40 Black-owned Shopify merchants featured their products and services in the campaign.

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The #ShopBlack campaign also brought together Black business owners to connect and share their experiences with the TikTok community .


"I felt connected to the small business community when I met other black independent female jewelers. Hearing their stories helped me realize I was not alone," said Latoya Boyd, founder ofLatoya Boyd Jewelryin San Diego. "Participating in the #ShopBlack campaign, especially listening in on the Zoom calls helped me realize I could be helping so many other businesses succeed because of my own personal experiences. I would love to work with TikTok in the future and in this capacity. I have so much knowledge to give."

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After a successful #ShopBlack initiative and building so many positive relationships among small business owners, TikTok came up with the idea to further support them with a Black Business Showcase throughout February.

 

Black Business Showcase is a brand new program designed to recognize amazing Black-owned businesses in the US and present them to the TikTok community. The goal of the Black Business Showcase is to increase awareness for these incredible Black-owned businesses and introduce TikTok users to the awesome products and services they provide.


Several businesses from the Support Black Businesses initiative signed up to participate in the program, including Bread Beauty Supply,The Necessities Company,Chicago French Press,adwoa beauty,Maya's CookiesandAnaya Arts.

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Black Business Showcase is located in the Rewards section of the TikTok app until February 28, 2021. It can be reached from users' individual profile pages, from banner placements throughout TikTok, or by simply entering #BlackOwnedBusiness or "BlackBiz" into the TikTok search bar. Once inside, users can check out participating businesses to learn about their products, missions, brand stories and more. Each brand has its own page introducing itself, and if users like what they see, they can click to go directly to an external shopping page.


As a platform that embraces diversity and inclusivity, TikTok is fully committed to supporting Black-owned businesses and creators. While the Black Business Showcase is a February-specific program, TikTok will continue to promote different opportunities year-round to highlight and interact with Black-owned and other small businesses.  


For more information on how to join our Support Black Businesses initiative and be considered for future programs, clickhere.

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Announcements

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In early 2020, TikTok made ahuge commitmentto growing diversity initiatives inside and outside the platform, and it was out of this commitment that the Support Black Businesses initiative was born.Support Black Businessesis a series of activities aimed at driving awareness, patronage, representation, and sustainability of Black-owned businesses.

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The first activity to come to life was the#ShopBlackcampaign. Launched in partership with Shopify, #ShopBlack called on the TikTok community to support their favorite Black-owned businesses with the help of a Hashtag Challenge, custom AR effect, music and support from popular TikTok creators. More than 40 Black-owned Shopify merchants featured their products and services in the campaign.

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The #ShopBlack campaign also brought together Black business owners to connect and share their experiences with the TikTok community .

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\"I felt connected to the small business community when I met other black independent female jewelers. Hearing their stories helped me realize I was not alone,\" said Latoya Boyd, founder ofLatoya Boyd Jewelryin San Diego. \"Participating in the #ShopBlack campaign, especially listening in on the Zoom calls helped me realize I could be helping so many other businesses succeed because of my own personal experiences. I would love to work with TikTok in the future and in this capacity. I have so much knowledge to give.\"

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After a successful #ShopBlack initiative and building so many positive relationships among small business owners, TikTok came up with the idea to further support them with a Black Business Showcase throughout February.

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Black Business Showcase is a brand new program designed to recognize amazing Black-owned businesses in the US and present them to the TikTok community. The goal of the Black Business Showcase is to increase awareness for these incredible Black-owned businesses and introduce TikTok users to the awesome products and services they provide.

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Several businesses from the Support Black Businesses initiative signed up to participate in the program, including Bread Beauty Supply,The Necessities Company,Chicago French Press,adwoa beauty,Maya's CookiesandAnaya Arts.

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Black Business Showcase is located in the Rewards section of the TikTok app until February 28, 2021. It can be reached from users' individual profile pages, from banner placements throughout TikTok, or by simply entering #BlackOwnedBusiness or \"BlackBiz\" into the TikTok search bar. Once inside, users can check out participating businesses to learn about their products, missions, brand stories and more. Each brand has its own page introducing itself, and if users like what they see, they can click to go directly to an external shopping page.

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As a platform that embraces diversity and inclusivity, TikTok is fully committed to supporting Black-owned businesses and creators. While the Black Business Showcase is a February-specific program, TikTok will continue to promote different opportunities year-round to highlight and interact with Black-owned and other small businesses.  

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For more information on how to join our Support Black Businesses initiative and be considered for future programs, clickhere.

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Hãy trở thành một phần của những xu hướng quan trọng.","screen2_content_cc_title":"Trung tâm sáng tạo","screen2_content_hc_desc":"Hãy sử dụng Trung tâm hỗ trợ làm nguồn tham khảo mẹo hay, cách khắc phục sự cố và hướng dẫn tận dụng các công cụ của TikTok For Business.","screen2_content_hc_title":"Trung tâm hỗ trợ","screen2_content_howtovideo_desc":"Hãy xem các video hướng dẫn để tìm hiểu thêm về TikTok For Business.","screen2_content_howtovideo_title":"Video hướng dẫn","screen2_content_smbc_desc":"Một trung tâm quản lý các câu chuyện SMB thành công, các tài nguyên sáng tạo, mẹo tối ưu hóa và nhiều nội dung khác nữa.","screen2_content_smbc_title":"Trung tâm tài nguyên SMB","screen2_content_ttcm_desc":"Nền tảng chính thức cho phép thương hiệu và người sáng tạo hợp tác trên TikTok. 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Bạn có thể rút lại tuyên bố trên bất cứ lúc nào. (Không bắt buộc)","form_agency_label":"Bạn có phải là đại lý không?","form_agency_no":"Không","form_agency_placeholder":"Chọn","form_agency_yes":"Có","form_budget_label":"Ngân sách hằng tháng (USD)","form_budget_placeholder":"Chọn ngân sách hàng tháng","form_company_label":"Tên công ty","form_company_placeholder":"Nhập tên công ty","form_competitor_platform_label":"Bạn có quảng cáo trên bất kỳ nền tảng kỹ thuật số nào sau đây không?","form_competitor_platform_no_ad":"Tôi không quảng cáo bất kỳ sản phẩm nào","form_competitor_platform_other":"Khác","form_competitor_platform_placeholder":"Chọn nền tảng","form_country_label":"Quốc gia hoặc khu vực","form_country_placeholder":"Chọn quốc gia hoặc khu vực","form_email_label":"Email doanh nghiệp","form_email_message":"Vui lòng nhập email công ty của bạn","form_email_placeholder":"Nhập email doanh nghiệp","form_industry_label":"Ngành nghề","form_industry_placeholder":"Chọn ngành","form_name_label":"Họ và tên","form_name_placeholder":"Nhập họ và tên","form_phone_label":"Số điện thoại","form_phone_placeholder":"Nhập số điện thoại","form_privacy_policy":"Với việc nhấp vào đây, bạn đồng ý với Điều khoản dịch vụ thương mại của TikTok và xác nhận rằng bạn đã đọc Chính sách Quyền riêng tư của Đối tác TikTok để tìm hiểu cách chúng tôi thu thập, sử dụng và chia sẻ dữ liệu của bạn.","form_validate_agency":"Chọn có hoặc không","form_website_label":"Trang web của công ty","form_website_message":"Vui lòng nhập URL hợp lệ","form_website_placeholder":"Nhập trang web công ty","industry_commercial_retail":"Bán lẻ","industry_education":"Giáo dục và đào tạo","industry_financial_services":"Dịch vụ Tài chính","industry_food_drink":"Thực phẩm và đồ uống","industry_real_estate":"Bất động sản","industry_shoes_hats":"Quần áo và giày dép","industry_travel":"Du lịch và khách sạn","leave_info_line1":"Quý khách hàng thân mến, Chúng tôi không thể giúp bạn tạo tài khoản tự phục vụ vì các lý do sau đây. Bạn vui lòng để lại thông tin bên dưới để sau này chúng tôi có thể liên hệ với bạn khi tính khả dụng có sự thay đổi:","leave_info_line2_101":"Quảng cáo tự phục vụ không khả dụng ở quốc gia/khu vực đã chọn.","leave_info_line2_102":"Chúng tôi đã phát hiện được hành vi bất thường trong quá trình đăng ký tài khoản của bạn. Vui lòng đảm bảo môi trường mạng của bạn được bảo mật hoặc thay đổi mạng bạn đang sử dụng và đảm bảo thông tin bạn điền là đúng.","leave_info_line2_103":"Theo chính sách quảng cáo của chúng tôi, ngành nghề bạn chọn là ngành nghề bị cấm.","leave_info_line2_104":"Thông tin thuế bạn nhập không đáp ứng được các yêu cầu đối với tài khoản tự phục vụ.","option1_desc":"Hãy liên hệ với chúng tôi để tìm hiểu về việc bắt đầu quảng cáo trên TikTok.","option1_message":"Trình quản lý quảng cáo TikTok là một nền tảng tự phục vụ nơi bạn có thể tự tạo và quản lý quảng cáo. Bạn có thể đăng ký trực tiếp và bắt đầu quảng cáo ngay!","option1_title":"Bắt đầu quảng cáo","option2_desc":"Tìm các bài viết trợ giúp và các mẹo về cách sử dụng Trình quản lý quảng cáo TikTok.","option2_title":"Trung tâm hỗ trợ","option3_desc":"Nếu bạn muốn tham gia mạng lưới đối tác TikTok For Business, vui lòng đăng ký.","option3_title":"Câu hỏi về việc hợp tác","option4_desc":"Nhân viên thông tấn vui lòng gửi email đến pr@tiktok.com. 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