Marketing For Gaming | TikTok For Business

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Why advertising here works

A top destination for gaming content

50% of daily users on TikTok watched gaming-related content in 2022, amounting to over 3 trillion views.

Source

TikTok Internal Data, Global, Jan - Dec 2022

Diverse and engaged audience

82% of gamers on TikTok play games weekly.

Source

TikTok Marketing Science Journey of Launch Research 2023, conducted by Material

Supercharged business impact

After seeing gaming content on TikTok, 41% downloaded the game and 36% purchased to play.

Source

Marketing Science, Global Entertainment Study (Gaming Vertical) 2021, conducted for TikTok by Material

Solutions for every gaming campaign

TopView

Pulse

Leave a lasting first impression

Make an impact with the first ad a user sees when they open the app.

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TopView

Leave a lasting first impression

Make an impact with the first ad a user sees when they open the app.

Learn more

Pulse

Stay close to the heartbeat of culture

Join in on the magic of the For You page with contextual, brand-suitable ad placements next to the top 4% of trending content.

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From indie studios to top publishers

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Gaming marketing success stories

Explore case studies

Ubisoft

The game publisher used In-Feed Ads with Interactive Add-Ons to raise awareness and drive consideration for Mario + Rabbids Sparks of Hope, generating over 12.7 million video views and 2.6 million Focused Views (views of at least 6 seconds).

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SciPlay

The free-to-play mobile game publisher increased click-through rates and decreased cost per install for its new Gold Fish Casino title with the help of Value-Based Optimization and TikTok Creative Challenge.

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AppQuantum

The mobile game company rolled out a staged campaign designed to attract new audiences and drive efficient user acquisition at the lowest cost using Smart Performance Campaign, App Profile Page and TikTok's API for Business.

See case study