Success stories

Gino-Canesten

Positively lifting attitudes and decreasing taboos around women's intimate health on TikTok

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40 M+
Impressions
175 K+
Followers

The Objective

Women's intimate health brand Gino-Canesten sought to launch its the Ïntensivão da PPK" campaign on TikTok to encourage open conversations and help women understand how to take care of their intimate hygiene. Gino-Canesten sought to spread its message and increase its TikTok follower base by building a virtual school to educate women about intimate health and clarify common doubts among women.


The Solution

Gino-Canesten launched the campaign with TikTok’s highly impactful, first screen ad property, TopView, to educate a mass audience. With 100% share of voice and a sound-on format, the brand communicated its key messages with popular TikTok creators and directed the community to its Business Account (profile page) with a “Know More” CTA.


After generating mass awareness with TopView, the brand used In-feed Ads to further engage with its core female audience above 18 years. Designed to appear strategically in the For You feed, In-Feed Ads give users a full-screen, sound-on experience that blends naturally with users' favorite content. In Gino-Canesten's case, the brand captured the community’s attention with thoughtfully curated testimonials leading them to the its Business Account page. Once there, the audience was exposed to a plethora of creators and experts educating them on the various aspects of intimate health and encouraging them to have open conversations.



The Results 

The Gino-Canesten campaign generated incredible results and a positive impact on the attitude of female users of the platform. A Brand Lift Study survey recorded a 5.2% spike in the positive attitude of female users concerning taboos related to intimate health. The TopView and In-Feed Ads surpassed all benchmarks, garnering more than 40 million impressions with an engagement rate of 21.6%. The brand also achieved its parallel objective of gaining 175K+ loyal followers on its Business Account.

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Measurement partners

Our badged TikTok Marketing Partners can help brands to analyze, understand and measure the overall impact of their TikTok activity. Measurement partner specialties include brand lift, brand safety and suitability, and mobile measurement.

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Commerce

TikTok has partnered with key media mix modeling industry leaders—Nielsen, IRI, Analytic Partners, Ekimetrics and Neustar—to bring reporting consistency and quality as well as a more streamlined media mix modeling process for advertisers globally.

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creative solutions pathing pic

Measurement partners

Our badged TikTok Marketing Partners can help brands to analyze, understand and measure the overall impact of their TikTok activity. Measurement partner specialties include brand lift, brand safety and suitability, and mobile measurement.

Learn more
Measurement-Image-1

Measurement

Learn more
Commerce Solution - Get Started images

Commerce

TikTok has partnered with key media mix modeling industry leaders—Nielsen, IRI, Analytic Partners, Ekimetrics and Neustar—to bring reporting consistency and quality as well as a more streamlined media mix modeling process for advertisers globally.

Learn more

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