Invisalign

The Objective

Invisalign was seeking to connect with consumers on TikTok. Their Invisalign® treatment, which is an advanced clear alternative to metal braces, has transformed over 10 million smiles* in more than 90 countries worldwide. They came to TikTok hoping to reach new audiences and establish themselves as the go-to brand people think of for teeth straightening and alignment.

The Solution

Invisalign partnered with TikTok creators to share their authentic experiences with Invisalign® treatment. Creative direction was simply for each creator to produce content that felt natural to their own unique style and voice while sharing their authentic perspective. With In-Feed Video and Spark Ads, Invisalign amplified the visibility of each creator’s video, reaching broad audiences across TikTok. Spark Ads is a native ad display format that enables businesses to promote their own popular organic posts or amplify relevant content posted by creators as In-Feed Ads in the For You feed among user-generated content.

The Results

Empowering TikTok creators to take the lead and show up as their authentic selves while promoting Invisalign® treatment proved fruitful for Invisalign. The realness and originality of the campaign's TikToks resonated with a community that values authenticity, resulting in strong traffic to site and a 3,000% follower increase of @invisalignofficial. They also saw a 127% increase in click-through rate and a 27% decrease in cost per unique visitor.

*Patient base as of August 2021