The Objective
Louise Carter prides itself on supplying the brightest and most beautiful zircons in the world. Expertly chosen, only the best earn the right to be represented by Louise Carter. Wanting to level-up its exposure and reach a much wider audience, Louise Carter turned to Tiktok’s highly engaged community to build a stronger brand presence.
The Solution
Louise Carter chose to use TikTok’s In-Feed Auction Ads to hit its target, creating a suite of ads, all at different lengths, to deliver various brand messages.
By allowing you to control the costs of your campaign through TikTok Ads Manager, In-Feed Auction Ads can reach the right audiences for the most efficient spend. All you have to do is set your targets, then let the platform’s sophisticated algorithm find the best way to reach the campaign’s goal. These ads then drive users to an external link which, in this case, was a “shop now” link placed inside the ad to push sales and visits to the site.
Four engaging ads showcased the brand’s beautiful jewellery, along with reasons for purchasing – whether it's a gift for a loved one or a treat for number one. One of the videos is a testimonial from a pleased customer, raving about the quality, sizing and service provided by Louise Carter. She highly recommends the brand and encourages viewers to purchase fast, as the “stock is running out,” creating a sense of urgency for viewers. The ads feature on-screen branding and a flashing reward of 10% off for following the account, with all aspects aiming to raise awareness, and to entice viewers into the marketing funnel.
The Results
With over 9.6 million impressions, it's safe to say that Louise Carter is reaping the rewards of this campaign. It generated over 60,000 link clicks and an impressive click-through rate of 0.77%. The conversion rate was a satisfying 12.37%, demonstrating that TikTok’s engaged community lapped up the messaging and went on to find out more. What a gem, indeed.
