The Objective
VYS Games is a video game developer and publisher based in Paris. To help boost the profile of their popular title – Vakarm – they decided to launch an enticing ad campaign through TikTok.
The Solution
VYS Games chose to promote their popular gossip game using one of TikTok’s most effective awareness building tools – In-Feed Auctions Ads. By allowing you to control the costs of your campaign through TikTok Ads Manager, In-Feed Auction Ads can reach the right audiences for the most efficient spend. All you have to do is set your targets, then let the platform’s sophisticated algorithm find the best way to reach the campaign’s goal.
Because Vakarm works best with friends, VYS Games wanted to drive app downloads. And what better way to promote the game than to show a group of friends taking part. Working with top TikTok creators in France, VYS Games created a suite of engaging and authentic In-feed Ads that showed creators playing and enjoying Vakarm, encouraging people to download the app.
Through their series of entertaining videos, VYS Games’s campaign allowed users a fun and genuine glimpse into the world of Vakarm directly in their For You feeds.
The Results
The VYS Games campaign outperformed all benchmarks, delivering a strong download response and an excellent return on ad spend for the brand. The conversion rate across the ads was a massive 55.97%, far above the average for campaigns in this category, which resulted in a cost per install of just 0.18€.
