TIMVISION

TIMVISION

Raising awareness about the TIMVISION world amongst the TikTok community.

The Objective 

TIMVISION is an internet-based video on demand (VOD) service based in Italy. Launched in 2014, they offer the latest in films, sport, and entertainment for a huge Italian audience. To reach an even bigger audience with their service, TIMVISION launched an official profile on TikTok, employing some of our most effective platforms – and a lot of Christmas spirit – to spread the word. 

The Solution 

TIMVISION came to TikTok to launch their new profile at the perfect moment: the holiday season. Pairing up with some of Italy’s most popular influencers, they launched a series of videos packed with festive spirit and nostalgia, encouraging users across the community to explore more of their Christmas-themed content. 

Giulia Molino, Giovanni Arena, Marty&Yuko, Tasnim Ali, and Gabriele Vagnato all showcased their favourite festive moments – whether through reenacting their most-loved Christmas movies, or demonstrating their fun and unique methods of putting up the Christmas decorations. 

Using TikTok’s TopView, and both One Day Max In-Feed Ads and In-Feed Brand Premium Ads, TIMVISION displayed their message directly in users’ For You feeds – sound-on and full screen for maximum effect. A call to action then directed users to explore more content from the TIMVISION world on their newly launched profile. 

The Results 

Running from 21 December to 1 January, the TIMVISION campaign generated some truly impressive results amongst the Italian TikTok community. The campaign generated an incredible 57.5 million impressions and 6.1 million interactions while also seeing a whopping 10.7% engagement rate and a click-through rate of 9.32%. TIMVISION also saw an increase of 50,000 new followers to their profile in the two weeks the campaign was live. 

Products Used
TikTok For Business

TikTok

The leading destination for short-form mobile video.

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TikTok For Business

In-Feed Ads

Integrate video content into users' "For You" feed.

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TikTok For Business

TopView

Present your brand on the best and unmissable placement of TikTok.

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