TikTok partners with Vimeo and Canva to streamline creative advertising for small businesses

TikTok partners with Vimeo and Canva to streamline creative advertising for small businesses

August 16, 2021

TikTok For Business, Editorial Team

Small BusinessAnnouncements

For small business owners, there will never be enough time in a day to take on the world. They're the CEOs, the accountants, the social media managers, and the foundations of our communities. They have enough tasks on their to-do lists, and figuring out how to make creative TikTok ads is no longer one of them.

Through a challenging year, we've seen small businesses touch the heart of our communities and are always looking for new ways to help them share their inspiring stories with the TikTok community.

Building on this mission, TikTok is proud to partner withVimeoandCanva- two of the world's leading video software and visual communications platforms - to streamline publication to the TikTok Ads Manager using their creative solutions and capabilities. These partnerships make advertising on TikTok even easier, allowing small businesses to create more content that resonates with the TikTok community and save time.

Vimeo and Canva will help small businesses advertising on TikTok streamline two main areas - ad production and creative.

Small businesses can now utilize Vimeo Create, an AI-driven video production tool that allows advertisers to produce and publish ads directly into the TikTok Ad Manager within minutes. TikTok and Vimeo also collaborated on developing custom video templates exclusively available in Vimeo Create, optimized for the TikTok platform.

"TikTok is a vital channel for reaching and converting customers online, but for SMBs that are limited on resources, video is often too complex and expensive to do well. Vimeo Create fundamentally simplifies the process of creating professional-quality content at scale," said Richard Bloom, SVP, Business Development, Vimeo. “In teaming up with TikTok and integrating Vimeo’s best-in-class tools, we're empowering every business— regardless of their budget or size— to grow with video."

Among the first small businesses invited to utilize the tool wasAngela Caglia Skincare, a clean skincare and beauty tools company with less than 10 employees. As a small company, they lacked the budget, technical skills, and marketing knowledge to create consistent, creative content prior to using Vimeo Create. "A video ad that would have previously taken weeks of planning, writing, scheduling, and editing can now be accomplished in a matter of hours, saving both time and money, the two most precious resources for any business,” said Angela Caglia, Founder ofAngela Caglia Skincare.

Angela of Angela Caglia Skincare, one of the first small businesses to utilize Vimeo Create

Ad creative is now easier than ever thanks to Canva's library of more than 50 TikTok ad templates which make content creation effortless, empowering brands to stay "always on" across TikTok while reducing the time and cost it would traditionally take to design creative from scratch. Canva's ad templates, coupled with the Publish End Points tool, will bring ease and simplicity for creators by empowering them to natively publish visually compelling content directly to TikTok to engage with their audiences in a natural and authentic way.

“Since day one, Canva’s mission has been to empower the world to design by democratizing access to traditionally complex and expensive tools. We’re incredibly excited to be integrating with TikTok and levelling the playing field for content creators and small business owners to develop really authentic, engaging and visually compelling content with Canva’s simple platform and ever-growing library of templates,” said Kate Marsden, Canva’s Partnership Marketing Lead.

Above all, small businesses experience tangible impact from these creative tools, and are sharing it with the TikTok community. "For someone who has no marketing or design experience, the Canva platform made it simple and easy to create high quality content for my ads with hundreds of templates to guide me through the process," saidBondi BladesFounder Ali Clarke. "It's given me the confidence to create powerful ads without the cost of a marketing agency."

Both Vimeo and Canva are now officialTikTok Marketing Partners, joining TikTok's growing roster of badged partners who are pioneering forward-thinking solutions for marketers. They are also the first two partners to be badged under TikTok's all-new Creative Tools subcategory of Creative Partners, helping brands produce creative assets that leverage TikTok's best practices.

"Small businesses are the heart and soul of our communities, and we're always thinking of new ways to help them create, connect and thrive on TikTok," said Melissa Yang, TikTok's Head of Ecosystem Partnerships. "Our partnerships with Vimeo and Canva not only save time and streamline creative processes, but yield tangible results for small businesses owners looking to reach new audiences after such a challenging year."

 TikTok is committed to helping small businesses recover and flourish, and we're excited to partner with Vimeo and Canva to offer new, creative solutions to help them find their communities - and customers - on TikTok.