At TikTok, we are committed to creating the most trusted platform for you to build your brands, connect with communities and drive real business impact. Read on for a transparent look into our continuous efforts to create a safe, suitable and positive environment for your business.
We innovate both in-house and together with leading technology partners to deliver advanced brand safety and suitability solutions that are built specifically for TikTok. Our robust suite of solutions is designed to provide you with even more confidence that your ads will show up in a trusted environment that's aligned with your unique brand values. We also collaborate with trusted industry organizations and experts to inform and evolve our approach to safety, transparently promote important issues, achieve independent accreditation, and collectively build towards a safer, more responsible future for the broader digital ecosystem.
Leveraging TikTok Inventory Filter and Zefr measurement to align with brand-suitable content on the platform.
57M total impressions
99.9% brand safety rate
99.9% brand suitability rateRead more
Generating mass awareness and igniting nostalgia for millennials on TikTok with a verified brand-safe campaign.
30% sales uplift
98.9% brand safe impressions delivered
28.5% uplift in ad recallRead more
Generating mass awareness in a verified brand-safe and suitable environment for Sony Pictures' latest release in Spain.
99% verified brand safe impressions
118K clicksRead more
Delivering an impactful message in a safe and suitable environment.
+14.9% lift in ad recall
32M total impressions
99.99% brand safety and brand suitability ratesRead more
Driving brand lift and brand safety success.
7M+ TikTokers reached
+3.8% lift in ad recall
99.43% impressions verified as brand safe by DoubleVerifyRead more
Updates to limit how certain types of data are used to show teens ads and new features to provide additional transparency and control over your data.
A new way caregivers can support teens' viewing experience with content filters on Family Pairing, plus information about our work to launch TikTok's Youth Council.
Get the facts straight with a new series debunking common claims about TikTok's data collection, usage, sharing, and protection.
New solution: Pulse Premiere
Our newest solution gives advertisers control and predictability by placing their ads directly after content from premium publisher content on TikTok.
This update offers our community more transparency about our rules and how we enforce them to create a safe space on TikTok.
Learn about our new feature to start fresh on the TikTok For You feed & updates on our ongoing efforts to mitigate repetitive recommendations.
Beyond Brand Safety
We're committed to building the most trusted entertainment platform. Learn about our efforts to create an environment where people and brands feel protected.
Improving our screen time tool, introducing new default settings for teen accounts, and expanding Family Pairing controls.
The TikTok Marketing Partners Program proudly announced its badged Measurement Partners in Brand Safety and Suitability: DoubleVerify, IAS, Zefr.
See our commitment to transparency in action through our dedicated approach to keeping TikTok a safe and positive platform for our community.Learn more
See our commitment to transparency in action through insights into our approach to keeping TikTok a safe and positive platform for our community.Learn more
We are committed to the safety, privacy, and security of our community. Learn how we're addressing national security concerns in the U.S. with measurable solutions.Learn more
We devote considerable attention and resources in pursuit of the privacy and security of our community and brands. See our Security Portal to learn more.Learn more