Goodiebox is an online cosmetics company that provides beauty product subscription boxes to women all over Europe. It approached TikTok with a mission to increase conversion using highly-efficient and optimised creative – a mission that fits TikTok like a glove.
Goodiebox took part in TikTok’s Creative Partner Pilot program, which is a partnership between TikTok and creative agencies – in this case Shuttlerock. The partnership collaborated to develop In-Feed Auction Ads optimised for generating conversions, according to TikTok best practice.
In-Feed Ads deliver a powerful combination of organic presence and explosive awareness. Running natively in the For You feed, they sit amongst content a user sees on a daily basis. And they retain an organic look and feel, often leading to higher engagement metrics. The ads then lead to a landing page, to help drive success against a brand’s objectives.
The creative was clever, eye-catching and clear. It focused on combining visuals of make-up routines, beauty boxes and real-life examples with strong calls to action to deliver the key takeaways. Popping in the feed, it’s a great example of how to land messaging succinctly and clearly, to drive conversions.
The results were impressive. The optimised ads reduced Goodiebox’s cost-per-acquisition by 16%, showing that TikTok’s best practice creative and precision targeting can drive efficiencies that make a difference. They also increased click-through-rate by 11%, meaning the community clearly took an interest in Goodiebox’s offering.