Success Stories

Clean Clear

Drive brand awareness and ad recall amongst teens for new limited-edition bottles in India.

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9 %
Lift in Purchase Intention
100.9 %
Lift in Message Association

The Objective

A new twist on a product requires a fresh way to advertise. With the debut of "My Swag" limited edition face wash in India, Clean & Clear wanted to increase their brand and product awareness among female teens across India and invite them to engage with the brand by showcasing their diverse personalities.


The Solution

Clean & Clear have launched a Hashtag Challenge (#UnbottleApnaSwag) featuring 5 bottle packaging styles corresponding to 5 personality types: Fun, Carefree (Bindaas), Studious (Padhaku), Talkative (Bakbak), and Foodie. Girls were invited to identify with a personality type and showcase unique content online.


To personalize the 5 personalities on "My Swag" Bottles, Clean & Clear released 5 rap songs and enlisted 5 top female influencers (each with 1+ million followers) to spearhead the challenge and inspire users to get started. Users can then choose a song and share their own content to show their personality to the world.



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The Results

With more than 1.96 billion video views, 172 million likes/comments/shares and 2.62 million user-generated videos from the Hashtag Challenge, with Clean & Clear's official account following increasing by more than 10.4K, this was one of the most successful Branded Hashtag Challenges in India to date.


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Measurement partners

Our badged TikTok Marketing Partners can help brands to analyze, understand and measure the overall impact of their TikTok activity. Measurement partner specialties include brand lift, brand safety and suitability, and mobile measurement.

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Measurement

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Commerce Solution - Get Started images

Commerce

TikTok has partnered with key media mix modeling industry leaders—Nielsen, IRI, Analytic Partners, Ekimetrics and Neustar—to bring reporting consistency and quality as well as a more streamlined media mix modeling process for advertisers globally.

Learn more

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