The Objective
In the run up to Halloween, Chupa Chups came to TikTok with one objective: build strong brand association between the Spanish lollipop brand and the October holiday amongst a brand new audience in the UK.
The Solution
Chupa Chups chose to run a suite of ad solutions in the run up to and during the Halloween period, produced in partnership with one of our Creator Marketing Partners, Whalar. An 18+ TopView Ad kick-started their campaign, with a 50:50 split between branded creative and Creator content, followed by a Reach & Frequency and Spark Ads Auction activation that also featured a mix of Creator and branded content. Focusing on their campaign line, ‘Have a spooky time with Chupa Chups this Halloween’, the various videos showed Chupa Chups products totally immersed in a world of bats, ghouls, and ghastly costumes.
The Results
The Chupa Chups Halloween campaign performed frightfully well, and proved the power of native-feel content when aligning a brand with a theme or community. Brand recall was seriously impressive at 42.6%, and showed the strength of combining strong branding with various ad formats and seasonal promotion. Brand association was also incredibly strong at 5.7%, demonstrating the success of the campaign and its mission.
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