The Objective
Candyworks UK is a sweet lover’s dream – an online pick n mix delivery service with enough variety to satisfy even the strongest of sweet tooths. Having already established a strong following, the brand sought to capitalise on this strong organic presence with paid ads to drive further sales.
The Solution
Candyworks UK used Spark Ads to get the word out. Bridging the gap between the hard sell and native content, Spark Ads work by boosting organic videos as In-Feed Ads to a targeted audience, from the brand’s own content or a collaborating Creator. When a Spark Ad plays, users can follow the creator directly by tapping the “+” button or swipe left to view their profile. A CTA button drives users to an external landing page to explore more.
In this case, Candyworks optimised for conversion and used a set of great organic content to start with, putting a face to the brand and showing behind-the-scenes of how it packages its orders. It used its best creative to drive traffic to the website, optimising for every stage of the funnel, and building data to understand its audience’s behaviour. Eventually it could then drive sales through prospecting, lookalike audiences and retargeting.
The Results
Candyworks UK used Spark Ads to get the word out. Bridging the gap between the hard sell and native content, Spark Ads work by boosting organic videos as In-Feed Ads to a targeted audience, from the brand’s own content or a collaborating Creator. When a Spark Ad plays, users can follow the creator directly by tapping the “+” button or swipe left to view their profile. A CTA button drives users to an external landing page to explore more.
In this case, Candyworks optimised for conversion and used a set of great organic content to start with, putting a face to the brand and showing behind-the-scenes of how it packages its orders. It used its best creative to drive traffic to the website, optimising for every stage of the funnel, and building data to understand its audience’s behaviour. Eventually it could then drive sales through prospecting, lookalike audiences and retargeting.
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