Patros

The Objective 

Hochland is one of Europe's leading cheese manufacturers. The company came to TikTok to drive mass awareness with a new audience, specifically for their brand Patros and its Grill & Pan cheese.

The Solution

To meet its objective, Hochland ran a number of upper funnel campaigns, setting up Spark Ads with a video view and reach objective, that would appear natively in users’ For You feed. The Spark Ads were totally engaging and thumb stopping, using a creator to front the ads making a delicious recipe using the Patros Grill & Pan cheese. 

Parallel to this, Hochland ran a Community Interaction campaign to generate significant engagement.

The Results 

The Hochland campaign was a huge success for its Patros brand amassing over 25 million video views with a reach of 4.5 million. The video view campaign achieved a 2 second view-through rate of 69% and a 6 second view-through rate of 42%, performing well above the benchmarks. The Community Interaction element of the campaign received an impressive engagement rate of 7.17%. To prove the overall impact of the campaign, a brand lift study revealed a 6.3% lift in ad recall and a 8.7% lift in awareness.