Time is the most precious resource we have: It’s finite, non-renewable and never guaranteed. Spending your time well creates a deep sense of satisfaction and joy, and that’s exactly what people are experiencing on TikTok.
Users around the world agree that the time they spend on TikTok is “time well spent.” They come to TikTok for the community, stay for the creativity, and leave feeling happy and inspired. People love the positive experience that our platform provides, so they scroll longer and dive deeper. They’re more attentive and engaged. TikTok’s feel-good vibes prompt users to take action, from participating in hashtag challenges to exploring new ideas and products.
Time well spent isn’t just worthwhile for the user, it’s also incredibly valuable for brands who want to tap into the TikTok community and reach a motivated global audience. Dig into the data with us and discover why TikTok is such a gratifying experience for our users—and why they’re so driven to participate.