Life hacks take many forms—and you can find them all on TikTok. Whatever your business makes or sells, it surely improves your customer’s life in some way.
And self-improvement sells, especially on TikTok. Many people are attracted to the platform to learn new things and to be inspired. They want to become a better version of themselves—and to help others to be their best selves, too. That’s why the TikTok community loves sharing life hacks, from makeup tutorials to job interview tips to building a DIY phone projector.
You can harness the power of this trend by emphasizing the life hack, self-improvement or self-care aspects of your products. Highlight the benefits that the user will experience instead of just focusing on its features. Make it all about them, not you.
Case Study: an ecommerce company used the self-improvement angle to maximize sales of their LED light strips. Their TikTok ads didn’t say anything about the length of the strips, the number of lights, or how bright they were. Instead, they focused on how each color of LEDs would improve the user’s life: Red promotes sleep. Green helps you focus. Blue energizes you. The result? A conversion rate of 2% and a 3X return on ad spend.
TikTok has always been a place where users feel free to unleash their creativity and express themselves in a no-judgement zone. It’s fun. It’s playful. It’s more casual and less filtered than other platforms because TikTok users are sharing with anyone around the world who shares their interests, not just people they know.
TikTok is all about being true to yourself, and that goes for brands too. The best way to tap into the TikTok community is to become part of it. Join the conversation. Have an active presence on the platform. Share what you’re all about. Show the world what really matters to your brand and you’ll connect with the people who believe that those things matter too.
TikTok users spend most of their time scrolling through their For You feeds, where each user sees a personalized stream of contentcurated to their interests. This is where your ads will appear, so it’s essential that your content evokes the truth of your brand. Authentic, engaging videos are the best way to capture users’ hearts and turn awareness into purchases.
Join the party and discover unique opportunities to connect with your target audience. Harness the
"TikTok made me buy it" craze to make a new trend—and to make your brand more relevant than ever before. Stuck on how to get started? Visit ourSmall Business Resource Centerfor everything you need to grow your brand and better connect with your audience. Or check out our recent articles ondeveloping your strategyand getting creativeon TikTok.
1. Source: GWI, Q4 2020. Base: All internet users aged 16-64 (excl. China). Question: “In the past month, which of the following things have you done on the internet via any device?TikTok is known for sparking trends and inspiring shoppers.