The event will introduce new creative, branding, and commerce solutions and more. For our current partners, we hope to share an entirely new stream of opportunities to tap into. And if you're new to marketing on TikTok, you’ll find out why it's the platform to connect, move, and entertain today’s consumers--and why you should stop making ads and start making TikToks.
Our community of creators have reimagined the possibilities of entertainment, creativity, and connection. They've turned the platform into a culture creation engine where worldwide trends are born. They've shown up with their whole authentic selves in their videos, shifting the influencer paradigm away from polished perfection to celebrate everything real, relatable, and inclusive.
To continue to foster collaboration between our brands and creators, we are delivering solutions to ensure seamless ways to discover and partner 🔍 with the world’s top creators to originate content that entertains. Additionally, we're empowering brands, no matter the size, with a suite of tools 🎨 to own their role as a creator on TikTok.
As we encourage brands to tap into the power of TikTok, ensuring that we meet their expectations in an efficient, streamlined way is crucial. We're introducing tools that bolster quantifiable, data-driven aspects 📊 of advertising such as reach, impact, measurability, and viewability to help brands make the most of every media investment they make on TikTok today and tomorrow.