Finally, all the insights and responses lead to TikTok’s most powerful story—it’s strong community. The authenticity, the inspiration and joy its content provides, its unique perspective and position in the market; all these pieces come together to showcase the strength and uniqueness of TikTok’s community of users, businesses, brands and more. The connections made on TikTok are deeper and resonate beyond the interactions in-app.
The sense of community is among TikTok’s greatest strengths as a platform. The Nielsen study quantifies this differentiator across a number of metrics.
‣ Globally, an average of 59% of TikTok users feel a sense of community when they are on TikTok.
‣ Globally, an average of 77% of TikTok users say TikTok is a place where people can express themselves openly.
‣ Globally, an average of 84% of TikTok users say they come across content to which they can relate.
Content on TikTok is also relatable across borders, as countries around the globe connected with TikTok content at a shockingly consistent rate. Six of the territories evaluated found 80-94% of users related to TikTok content.