1. GWI, TikTok users, Global sans China, wave Q4 2020
2. GWI, TikTok female users who have at least one child, Global sans China, wave Q4 2020
3. TikTok platform data, May 2020
4. National Retail Federation (NRF), "Mother's Day Spending Survey" conducted by Prosper Insights & Analytics, Apr 2020.
5. GWI, Q4 2020, Base: Social Media Users (defined by visitors to TikTok, Twitter, FB, Instagram, Snapchat) aged 16-64 (excl. China), Question: "When shopping online, which of these features would most increase your likelihood of buying a product?”