We are excited to announce the launch of TikTok Academy, our new virtual always-on global education platform, designed to develop TikTok expertise for marketers of all backgrounds.
Through TikTok Academy, we aim to provide robust learning opportunities to help teams become TikTok-savvy marketers by providing not just the “how-tos” of TikTok but also the key insights that will enable media and creative excellence on the platform. We know the TikTok community loves engaging with their favorite brands, so we want to deliver the tools and expertise to maintain this unique and engaging experience.
What is TikTok Academy?
TikTok Academy is an always-on, curated learning experience designed to educate global audiences on how to best utilize TikTok for Business so that we continue to inspire joy and creativity around the world.
Individuals who enroll in TikTok Academy will find courses designed to develop digital marketers into TikTok Pros through a gamified education adventure filled with interactive experiences, quizzes, tokens and badges. TikTok Academy badges are awarded for each successful course completion and are easily shareable on social media. All badges will be awarded on an individual level, not company-wide.
Who is TikTok Academy for?
TikTok Academy is a global education platform, intended for everyone from the most junior to the most senior experience levels, across all disciplines and job functions. It’s a great start for anyone looking to learn more about the TikTok platform and how to build for it regardless of company size or specialization.
"TikTok Academy has been a tremendous resource for our organization – enabling us to become subject matter experts in all facets, capabilities, and applications of the TikTok platform," said Brendan Slattery, Associate Director of Partnership Development at Kinesso, an IPG Agency. "From new hires to our leadership teams, the curriculum is hyper-relevant to all levels of our organizational needs."
TikTok Academy is launching with two curriculums: The 101 Course and the Small Business Course.
101 Course
Our first educational curriculum, TikTok 101, includes a global overview of our product offerings, how we keep the platform safe for brands, our creative best practices, and what makes TikTok unique. It takes between 2-4 hours to complete.
Small Business Course
The Small Business curriculum features four, 15-minute informative and easy-to-follow lessons specially designed for small and midsize businesses to kickstart their TikTok journey. They'll learn how to create their Business Account, make engaging videos, connect with their audience, and drive sales with TikTok's many tools, features, and advertising solutions.