Black Business Showcase is located in the Rewards section of the TikTok app until February 28, 2021. It can be reached from users' individual profile pages, from banner placements throughout TikTok, or by simply entering #BlackOwnedBusiness or "BlackBiz" into the TikTok search bar. Once inside, users can check out participating businesses to learn about their products, missions, brand stories and more. Each brand has its own page introducing itself, and if users like what they see, they can click to go directly to an external shopping page.
As a platform that embraces diversity and inclusivity, TikTok is fully committed to supporting Black-owned businesses and creators. While the Black Business Showcase is a February-specific program, TikTok will continue to promote different opportunities year-round to highlight and interact with Black-owned and other small businesses.
For more information on how to join our Support Black Businesses initiative and be considered for future programs, clickhere.