Everméemakes high-tech locket necklaces that allow users to upload and display photos of their loved ones with a quick scan of their smartphones. To raise brand awareness, they were looking for a very specific type of TikTok creator: males in a relationship who had mainly female followers.
TikTok Creator Marketplace made it easy for Evermée to find what they were searching for. They simply selected the Love & Dating category, which was full of the type of TikTok creator they wanted to partner with. Next, they narrowed down the group based on stats. Evermée filtered the search results by average views, which was more important to them than the number of followers.
Evermée found two perfect TikTok creators and gave them total freedom, asking only that the videos showed how to use the product. Both were happy to post videos in exchange for lockets, and both gave permission for Evermée to use their content for other marketing purposes.
Results: 1.2M total views, 99.8K likes, and 8.22% average engagement rate.
Evermée’s web traffic increased sharply. They estimate that each view on TikTok was worth 10 cents to them in direct sales (remarketing not included).