Get Creative: 6 frameworks to tell your story on TikTok

Ask yourself - What’s the story of your product, brand or service? Why were you inspired to start the business? What are the values you bring to your work? In answering this question, you can build a story that connects your business to your audience by giving them a background of your brand, and resonate with what's important to them.

💡 Leverage user-generated content (UGC) or DIY-style assets that address the user directly
💡 Introduce your product or service with clear messaging 
💡 Connect assets that directly involve your brand’s users
💡Connect imagery of the process, where it started, or its best-suited environment
💡 End with a clear call-to-action (CTA). What should the viewer do next?

Users want to know and see what they should expect. Show your audience what can happen as a final result, then work backwards through editing techniques to create the story of how to get there. Think of this framework as an adventure story, starting at the climax, then revisiting through flashback. This framework delivers excitement from the start, and generates great engagement through the content.

💡 Use assets that show the result of your brand, product or service
💡 Break down the steps of how you got there through captioning
💡 Show a different version or shot of the final result, tying to a clear CTA

Convey your brand to your audience in a simple, concise way. Introduce your business like it's the first time. Focus on what you're selling, how to use it, and how it’s relevant to your audience.

💡 Use captions to introduce your message or tagline.
💡 Use assets that showcase the experience of your product or service.
💡 Filter through assets that show how it’s used or accessed with fast-paced editing
💡 Source assets that showcase how a user of your product feels (e.g. surprise) tied with a clear CTA

Think on how your product is accessible. Detail the easy steps of using or accessing your business’ products or services by using captions and key visuals of the process to detail the steps with a clear message.

💡 Set up the steps you will be taking the audience through by captioning, tied to a key visual of your product.
💡 Source assets that show the process.
💡 End with a UGC-style reaction or comment on the use and feeling it provides, tied to a clear CTA.

Show how easy it is for your brand to be a lifestyle. Highlight the usage of your product or service through a “Day In The Life” lens, showcasing its versatility as an easy daily routine by filtering through different environments.

Show how easy it is for your brand to be a lifestyle. Highlight the usage of your product or service through a “Day In The Life” lens, showcasing its versatility as an easy daily routine by filtering through different environments.

💡 Introduce your product through UGC or a DIY-style asset that addresses users directly.
💡 Filter through 3 or more types of environments or routine-based parts of life.
💡 Use the reaction or comment from the creator to address the ease and accessibility.
💡 Highlight your product or service with a clear CTA.

Make your product feel effortlessly achievable, used, and/or purchased. Highlight your product or service as something accessible for anyone, anywhere. Use assets that showcase how easy it is for users to acquire your product/service quickly.

💡 Show your product/or service being used
💡 Source assets that show the product/service being achieved or attained in a simple environment while doing a regular routine-based activity
💡 Source a reaction in UGC style or use captions to detail your “call-to-action” messaging.