At TikTok, we believe in democratizing creativity. What does that mean? It's about lowering barriers to participation: to bring great ideas to life, you shouldn't need to spend money, or have expensive equipment or complex editing software. Inspiration should be easy to come by, and seamless to execute.
We believe that technology shouldn't complicate things; tools should make life easier. This belief holds true for both our users and our brands: if you have an idea that brings joy, then that idea is worth sharing, and it deserves to be discovered. And with the right tools, anyone can be creative.
Our array of free creative tools are designed to make life easier at every step of the creative process, from the spark of inspiration to delivering the finished product. Here's a guided tour of some key offerings to help brands unleash their creativity--and make TikToks, not ads!
The Creative Center is a portal for brands to learn about best practices, tips, tricks and insights from TikTok's best-performing ads.
With this portal, we aim to empower brands to show up and connect authentically with the TikTok community.
The Creative Center includes the following sections:
💡 Inspiration: a collection of top-performing ads from our TikTok Ads Manager platform, regularly updated to bring inspiration to advertisers
🧠 Insights: a library of tips, tricks and tutorials to provide guidance on developing high-performing ad creative for TikTok
🛠 Tools: an overview of the free creative tools available to advertisers on our platform
The Inspiration section features three streams of trending content from TikTok. (Note: To access the full collection of Top Ads and Popular Trends, you'll need to log in with your TikTok Ads Manager account.)
🥇 Top Ads: a database of top-performing TikTok ads from around the world that can be filtered by region, industry and duration.
🔥 Popular Trends: A one-stop solution for advertisers to see trending user content from several countries, and be inspired by the latest trends from the TikTok community.
🏆 Showcases: a collection of selected auction ad case studies, along with bite-sized insights to inspire your next campaign.
Read on to learn more about the creative tools TikTok offers to make marketers' lives easier.