Make Your Day

TikTok TikTok TikTok
Real
People.
Real
Videos.
TikTok TikTok TikTok
One of the most popular apps in the world in 2018 & 2019
TikTok
TikTok Ranked #1 globally for ad equity
Data source: Kantar Media Reactions Study, 2020
TikTok
TikTok was 2020's Marketer of the Year
Data source: AdAge, Dec 2020
TikTok
92% of users globally have taken an action after watching a TikTok
Data source: Marketing Science Global Time Well Spent research conducted by Kantar in 2021
TikTok For Business
TikTok
Highly engaged, passionate users
Get entertained and inspired by a global community of creators.
Fully-immersive vertical video experience
TikTok provides a variety of full-screen vertical short-form video content, pioneering the trend of video consumption around the world.
Tell your brand story in a uniquely TikTok way
Meet the next generation
With the majority of TikTok's users being highly-engaged Generation Z and Millennials based in major cities around the world, brands can instantly connect with the next generation of consumers.
Get unique engagement
Whether it's through an idea, tool or the hashtag challenge, brands can convert users into ambassadors through the power of shared experience on our platform.
Drive exponential growth
TikTok's intelligent content discovery process allows users to discover fresh content based on their viewing preferences and habits, helping brands achieve fast growth and maximum visibility.
Grow your business with diverse brand solutions on TikTok
TikTok For Business
TikTokAds Ad Format
TopView
Top of Feed, Top of Mind
A video first format that presents your brand on the best and unmissable placement of TikTok, capturing full user attention with sight, sound and narrative.
More attention-grabbing
71% of users say TopView grabs their attention.
Leading access to user attention - showcase your brand on TikTok’s most premium real estate.
More engaging
#1 TopView's rank in the engagement index
Up to 60 seconds of full-screen and long-form video, with auto-play and sound.
More effective
67% higher in sales effectiveness for CPG industry (compared to total paid TikTok)
Distraction-free viewing grabbing 100% user attention.