Ads that entertain. Campaigns that connect.

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TikTok is the leading short-form video platform where realness is celebrated and trends are born. A place where brands of all sizes and industries can be seen, grow their following, foster global connections and achieve big results.

1 billion+ active global users

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92% of users globally take action after watching a TikTok video

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TikTok Marketing Science Global Time Well Spent Research 2021 conducted by Kantar

Make ads that are tuned into culture

Trends are created and cultivated here. Join TikTok to jump right in—or create your own.

Easy to create

Anyone can create on TikTok in just a few taps—and any TikTok video can reach millions.

Put your brand on TikTok

Where your campaigns can go as far as your imagination.

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A solution for everyone

We created our suite of products with you in mind. So whether you're a small business owner, CMO of a large company, or part of an agency team, we have the right solutions to drive impact for your business.

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Advertising Creative Commerce

Measurement

See how
Makeup & Beauty

brands advertise on TikTok

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Resources for you

Agency

Solutions that drive results for your clients.

Made For TikTok: How to make better branded content

Train with our workout program just for agency marketers, with a series of exercises to strengthen your content strategy and flex your creative muscles.

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TopView

Make an impact in-feed with the first ad a user sees when they open the app.

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Branded Hashtag Challenge

Invite the TikTok community to participate in a trend created specifically for your brand.

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Brand Lift Study

Get insights into your audience’s reactions to your ads with this survey-based solution.

Learn more

TopView

Make an impact in-feed with the first ad a user sees when they open the app.

Learn more

Branded Hashtag Challenge

Invite the TikTok community to participate in a trend created specifically for your brand.

Learn more

Brand Lift Study

Get insights into your audience’s reactions to your ads with this survey-based solution.

Learn more

Small business

Large business

Creator

Partner with creators

Our creators and their content are the heart of TikTok. Working with them can help bring your creative vision to life and let you reach more of your target audience.

Beauty / Makeup artistry / Lifestyle