Measurement solutions
Unpack your impact on TikTok
Understand the performance and efficacy of your campaign with measurement solutions to support your marketing goals.
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Why use our measurement solutions?
Be safe and seen on TikTok
Ensure your ads are being seen by real people in fraud-free environments.
Build performance for your campaigns
Analyze the impact of your campaign and optimize performance with data-driven insights.
Measure the impact of your investments
Understand the value of your ads on TikTok and unpack the impact of different media investments.
Solutions
Discover our measurement solutions
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Brand Safety
Tools to ensure ads are seen adjacent to content deemed suitable by industry standards.
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Viewability & Invalid Traffic
Solutions to verify that ads are being seen by real people in a safe, fraud-free environment.
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Web & App Attribution
Monitor and measure web and app conversions from your TikTok campaigns.
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Brand Lift Study
Get insights into your audience’s reactions to your ads with this survey-based solution.
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TikTok Pixel
Power up your campaigns by measuring the business outcomes on your website that matter most to you.
Explore more solutions with TikTok for Business
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Advertising
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Creative
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Commerce
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