Measurement and Performance Solutions

Measurement solutions

Unpack your impact on TikTok

Understand the performance and efficacy of your campaign with measurement solutions to support your marketing goals.

Why use our measurement solutions?

Why use our measurement solutions?

Be safe and seen on TikTok

Ensure your ads are being seen by real people in fraud-free environments.

Build performance for your campaigns

Analyze the impact of your campaign and optimize performance with data-driven insights.

Measure the impact of your investments

Understand the value of your ads on TikTok and unpack the impact of different media investments.

Solutions

Discover our measurement solutions

Brand Safety

Tools to ensure ads are seen adjacent to content deemed suitable by industry standards.

Viewability & Invalid Traffic

Solutions to verify that ads are being seen by real people in a safe, fraud-free environment.

Web & App Attribution

Monitor and measure web and app conversions from your TikTok campaigns.

Brand Lift Study

Get insights into your audience’s reactions to your ads with this survey-based solution.

TikTok Pixel

Power up your campaigns by measuring the business outcomes on your website that matter most to you.

Explore more solutions with TikTok for Business

Advertising

Creative

Commerce

Spark creativity