Success Stories
See how small businesses from around the world are using TikTok to grow their business.
TikTok For Business
Leveraged TikTok's Smart Video creative tool to design engaging creatives to reach 14M+ users.
TikTok For Business
Found 60% of its customers through TikTok using in-feed ads and an innovative auction strategy.
TikTok For Business
Created a unique campaign with messages from actual students to showcase its community, generating 10M+ impressions.
TikTok For Business
Generated a staggering 15x return on ad spend for their fashion brand.
Creative Resources
Unleash your brand's creative side with these free resources.
Creative Tools
Jump right in and make TikTok ready ads with one of our smart creative tools.
TikTok For Business
Add images to pre-made templates to create immersive mobile videos.
TikTok For Business
Transform your assets into a TikTok ready video with one click.
TikTok For Business
Sync your videos with music from our library of 900+ licensed songs.
Creative Center
Find the spark for your next TikTok campaign on our Creative Center.
TikTok For Business
Watch ads from around the world that are catching the attention of the TikTok community.
TikTok For Business
Learn the creative best practices that are driving results on TikTok.
Getting Started
TikTok Ads Manager is a simple, self-serve tool where you can create and launch your ads directly into the TikTok feed. To get started:
Start Measuring
Add a TikTok Pixel to your website to track performance, improve ad delivery, and create custom audiences.
TikTok For Business
Learn how the TikTok Pixel can help your ads reach the right audience.
TikTok For Business
Create, install, and set up the TikTok Pixel on your website.
Optimize for Success
Master TikTok Ads Manager with one of our optimization guides.
TikTok For Business
Learn to make bids that achieve your business goals.
TikTok For Business
Learn to optimize your current campaigns.
TikTok For Business
Learn to leverage the auction platform to drive success.
Watch & Learn
Join our free webinars and learn from our experts on how to grow your business on TikTok.
TikTok For Business
In this webinar, the TikTok team will demo each step of the campaign launch process within TikTok Ads Manager.
TikTok For Business
In this webinar, we'll show you everything you need to know to run successful campaigns on TikTok.
TikTok For Business
In this webinar, our Creative Lab shares tips and tricks that can make anyone a creative expert on TikTok.
TikTok For Business
In this webinar, our panel of product specialists shows you how to make the most out of seasonal shopping trends on TikTok.
TikTok For Business Resources
Watch our video series and master the basics of advertising on TikTok.
Stay informed about important updates to TikTok For Business.
Find your answers to questions about TikTok Ads Manager.
Find a marketing partner who can take your advertising on TikTok to the next level.
Connect with a TikTok creator to make something amazing for your brand.
Join one of our free virtual events to learn how to advertise on TikTok.