Guides + resources

Get guidance on creating for TikTok

Explore our best tips, tricks and guidelines for building your brand presence on TikTok.
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Learn how we protect your brand

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Keeping our Community Safe
Our top priority as a company is to protect our community. By prioritizing the safety and security of our creators, we in turn create a positive environment for your brand.
Building Brand Safe Solutions
We are a unique platform with unique solutions; and we are building solutions for brand safety that are tailored to the unique needs of our platform, our community and our brand partners.
Transparency & Accountability
We are striving to be the most transparent and accountable company in the industry when it comes to how we're keeping our community safe.
Partnering for Progress
We are at our strongest when we work together, which is why we regularly partner with experts, industry organizations and brand partners to help inform our policies, practices and products - as well as to raise the bar for the industry as a whole.
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Visit the Brand Safety Hub

Explore TikTok Insights

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Welcome to our insights tool! Here, you'll find more about our community's behavior, their interests, and their overall feeling about brands. Get to know your audience better and get inspired to create great content on TikTok.

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Creative Solutions

TikTok creative doesn't have to be complicated. In fact, it can be much more simple and cost-effective than other channels. This how-to guide provides best practices, and tips and tricks to help you get the most out of TikTok’s creative solutions.
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Setting up your first TikTok campaign

TikTok Ads Manager is a powerful yet easy-to-use tool for reaching audiences around the world. Once your account has been set up and approved, you’re ready to take the first step to run ads on TikTok: setting up your first campaign.
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What's Next 2023 Trend Report

Check out the What's Next Report 2023

Our latest What's Next report looks at how social and cultural sentiments are changing, and how these changes will influence the way marketers approach TikTok audiences in 2023.

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TikTok Marketing Partners

TikTok Marketing Partners

Find a badged partner to get started, grow and find repeatable success on TikTok. From Shopify to Canva and Sprinklr to Kantar, leverage these partners' expertise and innovative solutions to supercharge your commerce, media, and creative strategies today.

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TikTok Academy: Develop expertise through education

TikTok Academy is an always-on, curated learning experience designed to educate brands and agencies on how to best utilize TikTok for Business so that we continue to inspire joy and creativity around the world.


Have more questions?

There’s a lot to learn about TikTok. Here are some of the most popular questions. And if you’re still searching for answers, visit our Help Center.

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Why should I advertise with TikTok?

TikTok has been one of the world’s most downloaded apps in recent years, and you’ll find TikTok users in more than 150 countries. TikTok’s fun, imaginative format inspires widespread participation and generates high levels of engagement. We make it easy to unleash your creative side with a variety of ad formats, templates and user-friendly tools to transform your images and videos into engaging ads. You can connect with potential customers through precise targeting, and monitoring your ad’s performance is a breeze with detailed data and customized reports.
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How can I start advertising on TikTok?

What's the typical process for creating ads?

How can I measure the effectiveness of my TikTok ads?

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Explore more on TikTok for Business

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Enroll now in TikTok Academy

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Hear about success stories

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Check out all of our solutions

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Discover what’s new on TikTok

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