Success stories


Partnering with TikTok star @kallmekris to drive strong ROAS

Cover vessi-354 Logo vessi-354

Higher ROAS
Lower cost per purchase
Lower cost per click

The Objective

Vessi is a Vancouver-based direct-to-consumer brand known for its stylish waterproof sneaker collection. Vessi was an early TikTok adopter, consistently partnering with diverse creators and remixing community content, and has garnered over one million video likes to date.* With a history of strong creator partnerships, Vessi was a perfect fit to use TikTok's new Spark Ads format for its latest conversion-focused campaign. Spark Ads is a native ad format that lets brands boost their own organic content or content of creators as TopView or In-Feed Ads.

The Solution

For its Spark Ads launch, Vessi partnered with Kris Collins (@KallMeKris), a Canadian TikTok star who's amassed 25 million followers and one billion likes from her hilarious videos to date.* Vessi gave the creative reins to Kris, who shot a playful 50-second "lo-fi" story centered around Vessi's waterproof sneakers. The Spark Ads "SHOP NOW" CTA drove to Vessi's website, where people could then shop directly for Vessi's sneaker collection.

In TikTok Ads Manager, Vessi optimized for Traffic and Conversions, as Kris's Spark Ads were scaled to reach broad audiences across the US and Canada. The brand also tested Lowest Cost, where our auction automatically bids to spend the full budget with the lowest possible cost per action.

TikTok has provided immense value to our brand. Not only from a performance standpoint, where we are seeing very positive ROI, but also by connecting us to our audience in a very unique way. Connecting organic growth through partnerships with amazing Creators and a well-targeted ad strategy has been fundamental to our growth.

Gabriel Scaglia Dias
Director of Growth at Vessi

Explore more solutions with TikTok for Business

creative solutions pathing pic


Learn more


Learn more
Commerce Solution - Get Started images


Learn more

Ready to get started?

Sign up for our newsletter

By clicking the "Sign Up" button, you confirm your consent to receiving the TikTok for Business Newsletter and the latest updates, news, and events from TikTok for Business. Your information will be used in accordance with our Privacy Policy. You may opt out at any time.

TikTok For Business