The Objective
NATURLI’ is an organic, plant-based, and sustainable food producer based in Denmark. It wanted to raise brand awareness and consideration for it’s products, so the brand came to TikTok for an exciting campaign in partnership with the social media agency Kubbco.
The Solution
Looking to expand its audience reach, NATURLI’ and Kubbco set up a number of Spark Ads using TikTok Ads Manager targeting a number of countries including Denmark, Norway, Sweden, Germany, Australia, New Zealand and the UK. Spark Ads is a native ad format that allows businesses to promote their own popular content or the content of other Creators as TopView or In-Feed Ads. The ads offer a swathe of interactive features, including the ability to follow the creator using the “+” button or swipe left to visit their profile, and a call-to-action button that leads to an external landing page for maximum ROI.
Keeping the creative completely native to TikTok, NATURLI’ showcased a range of the plant-based food products, using fun music, voice-over and text overlay to show the delicious ways they could be consumed.
The Results
NATURLI’ and Kubbco used Spark Ads perfectly – utilising user-generated content to reach their target audience in a totally authentic way. As a result of their seriously native feel, the campaign saw a complete view-through rate of 23% and a like rate of 1.6%, while also seeing a cost per mille of 8.2 DKK, beating all benchmarks.
