Helping MadBox launch their latest mobile game to a young audience in North America and Europe.

The Objective

MadBox is a mobile gaming company based in Paris, France. Responsible for mobile hits such as Stickman Hook and Sausage Flip, their fun approach to casual games brings moments of joy to millions around the world. For their latest creation, Idle Ants, MadBox came to TikTok to boost the launch and drive new downloads for the app. 

The Solution

MadBox chose to promote their latest game using one of TikTok’s most effective awareness building tools – In-Feed Auctions Ads. By allowing you to control the costs of your campaign through TikTok Ads Manager, In-Feed Auction Ads can reach the right audiences for the most efficient spend. All you have to do is set your targets, then let the platform’s sophisticated algorithm find the best way to reach the campaign’s goal.

Madbox used TikTok Ads Manager to set-up and run its own biddable ad campaigns for Idle Ants, with the main focus of converting views into downloads. Through a captivating video featuring real clips of gameplay, the ad gave users an exciting glimpse of the game directly in their For You feeds, culminating in an irresistible call to action encouraging app downloads.  

The Results 

Within the first week of the Idle Ants campaign, the ads generated over 10,000 app downloads, achieving an impressive 36% conversion rate across North America and Europe – a highly cost-effective outcome for such a large yield. Overall, the MadBox campaign is a great example of how gaming apps can take advantage of TikTok's ad offerings, optimised for app downloads. 

A representative from MacBox said, “When scaling new game releases at MadBox, we look for powerful tools that empower our campaigns to meet the success targets that we've set. The TikTok Ads platform, coupled with the support of our client solutions manager, opened the gates in achieving incredible results in terms of player acquisition and ROI for Idle Ants.”

Products Used
TikTok For Business


The leading destination for short-form mobile video.

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TikTok For Business

In-Feed Ads

Integrate video content into users' "For You" feed.

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