Driving efficient web traffic with TikTok creators
Invisalign was seeking to connect with consumers on TikTok. Their Invisalign® treatment, which is an advanced clear alternative to metal braces, has transformed over 10 million smiles* in more than 90 countries worldwide. They came to TikTok hoping to reach new audiences and establish themselves as the go-to brand people think of for teeth straightening and alignment.
Invisalign partnered with TikTok creators to share their authentic experiences with Invisalign® treatment. Creative direction was simply for each creator to produce content that felt natural to their own unique style and voice while sharing their authentic perspective. With In-Feed Video and Spark Ads, Invisalign amplified the visibility of each creator’s video, reaching broad audiences across TikTok. Spark Ads is a native ad display format that enables businesses to promote their own popular organic posts or amplify relevant content posted by creators as In-Feed Ads in the For You feed among user-generated content.
Empowering TikTok creators to take the lead and show up as their authentic selves while promoting Invisalign® treatment proved fruitful for Invisalign. The realness and originality of the campaign's TikToks resonated with a community that values authenticity, resulting in strong traffic to site and a 3,000% follower increase of @invisalignofficial. They also saw a 127% increase in click-through rate and a 27% decrease in cost per unique visitor.
*Patient base as of August 2021
Invisalign® treatment has helped transform over 10 million smiles (and counting!), and as a platform that brings smiles to users every day, we were excited to share smile stories on TikTok to reach new audiences. By tapping into the unique strength of Creators on TikTok, we’ve quickly amassed an engaged audience with stellar clickthrough rates and CPUVs. We’re thrilled to continue sharing authentic Invisalign® journeys with the TikTok community and helping everyone achieve a smile they’ll love.