Helping the DRHAA drive awareness around protecting yourself and others during the Covid-19 pandemic.
The DRHAA manages the recruitment, training, and administration for the French Air Force. In 2020, when the Covid-19 pandemic spread across the world, they came to TikTok to launch a campaign aimed at driving more awareness around the disease amongst young people in France.
For their awareness-building campaign, the DRHAA, in collaboration with the agency Dentsu Public, fully embraced the founding principles of TikTok – spreading moments of joy and creativity. Through a fun and engaging video in which two officers can be seen acting out the public guidance through dance, the campaign targeted 18-34 year olds in France with a valuable and helpful message.
The video was launched as an In-Feed Auction Ad to gain maximum reach and get max users to view the video with their target audience. Sound-on and full screen.
The DRHAA’s entertaining yet informative campaign performed incredibly well, generating an impressive 9.8 million views. The cost per view of the ad was just 0.006€ – well below the French benchmark, delivering excellent results for a very efficient spend.