Dr. Malouf

The objective

Creating a captive audience with Promote

Strategies for promoting businesses have certainly changed over the last decade. And this was no secret to Dr Malouf who knew a platform like TikTok was just what he needed to reach new clients. With over 25,000 procedures under his belt, Dr Malouf wanted to paint a realistic picture of his work online for a new audience in the hopes of creating prospective patients and clients. “TikTok is a wonderful way to demonstrate what I do.”

The solution

Building a path to new patients

Early on, Dr. Malouf had a goal of increasing viewership and building a strong following, so he implemented Promote into his growth strategy. With a variety of procedures on offer, he found Promote presented the perfect opportunity for him to reach new clients across the country and highlight specific services on offer. Using Promote's 'More Messages' objective sparked customer conversions and inquiries in his inbox. This allowed him to educate and interact with users on a personal level. He's even had 4 users from out of state reach out to him and his office as a direct result of this feature. Some have even come in for a consultation! Tapping into new audiences with Promote has helped him grow a greater following and interest in his work. And its simplicity and affordability made it a no-brainer when it comes to marketing his business online. “It’s a very cost-effective way to get content in front of more viewers.”

The results

The only way is up with Promote

Dr. Malouf has Promote to thank for 24% of his budding new followers on TikTok. It’s opened the door to so many unique interactions, engagement and, best of all, an increase in patients for his business. His video likes are also on the up, with 78% of all his likes attributed to Promote. Dr. Malouf is clear in his business goals and uses Promote to increase interactions and the possibility of new consultations. He is excited to continue to witness the conversion of TikTok viewers into new patients for his business.