TurnKey Marketing, US
Helping various automotive clients with advertising on TikTok.
The Objective
TurnKey Marketing is a Southern California based advertising agency focused on helping clients reach their marketing objectives. For this campaign, they wanted to drive quality traffic to the Steve White Chrysler Dodge Jeep Ram website. TurnKey Marketing saw a big opportunity to reach a larger audience for its clients via TikTok.
The Solution
TurnKey Marketing ran Auction Ads with geo-targeting, testing Interest Targeting and Automatic Targeting. The client's dealership is based in Newton, North Carolina and they leveraged geographical targeting to identify relevant local audiences. Interest Targeting was used to find people based on their long-term interests and interaction with content on TikTok. Interests included cars, car news, automobiles and electric vehicles. TikTok's Automatic Targeting dynamically optimized audiences for the campaign objective.
The Results
By working with our TikTok Agency Partnerships Manager and running a Traffic objective campaign, they were able to drive 565K+ impressions, 157K+ total reach and 1.23% engagement rate. The video impressions resulted in driving quality traffic to the client's website. Moreover, Automatic Targeting led to more website sessions and non-bounce sessions. Moving forward, they will continue to leverage Automatic Targeting for their client's campaigns to reach more users and generate quality traffic and leads.
TikTok's automatic targeting helped us achieve dramatically better results. More users saw our ads, we got more traffic to the website, and the quality of the traffic was better!
