Get to know your audience better with TikTok Insights

Welcome to our insights tool! Here, you'll find more about our community's behavior, their interests, and how they connect and feel about brands.

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Location:
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Audience
Gen Z
Millennials
Gen X +
Insights
Advertising
Creator
People
Industry
Apps
Auto
Beauty & Personal Care
CPG
Education
Entertainment
Fashion
Financial Services
Food & Beverage
Gaming
Retail
Sports
Tech
Telco
Travel
Holidays & Events
Back to School
Black Friday
Christmas
Easter
Father's Day
Graduation
Halloween
Hot Sale
Mother's Day
Ramadan
St Patrick's Day
Superbowl
U.S. Independence Day
Valentine's Day
Year
2022
2021
2020
TikTok Insights features third-party TikTok-commissioned research among adults 18+.
Total: 3805 results
Global
People
2.3
x
Millennial TikTok users are 2.3x more likely than other platform users to create a post & tag a brand
Source
South Korea
People
1 in 2
1 in 2 Millennials explicitly view TikTok as entertaining.
Source
United States
Advertising
81
%
81
%
81% of TikTok users who made a Back to School purchase said the platform played a role in purchases/gifts bought.
Source
Australia
People
40
%
40% of Millennial TikTok users say the platform helps them discover new things.
Source
Canada
People
44
%
44% of Gen X TikTok users say the platform helps them discover new things.
Source
United Kingdom
People
1.2
x
Gen Z TikTok users are 1.2x more likely than other platform users to DM a brand after buying a product
Source
Global
People
41
%
41% of Gen Z TikTok users Globally say they spent less time listening to podcasts since starting to use TikTok
Source
United States
Creator
+
26
%
Ads with Creators on TikTok drove a 26% increase in brand favorability among social/video platform users.
Source
Global
People
1.3
x
TikTok users are 1.3x more likely than other platform users to purchase a product to lift their spirits
Source
Global
People
40
%
40% of Millennial TikTok users on fashion journeys prefer brand content that is fun and entertaining.
Source
Japan
People
87
%
87
%
87% of Gen X TikTok users stream TV/movies once a week.
Source
Italy
People
1.9
x
Millennial TikTokers are 1.9x more likely than other platforms to create a post & tag a brand after buying a product
Source