The campaign started as the Galaxy S21 was being put into the hands of consumers earlier this year. An invitation was sent out through TikTok, along with three teaser videos that got the internet buzzing about the launch of the latest Galaxy smartphone. Users were asked to show off their creativity and capture three poses in one continuous movement with a bespoke Branded Effect that showcased Samsung's 8K Video Snap feature. Users then uploaded their videos on TikTok with the hashtag #VideoSnapChallenge.
"Samsung believes in open collaboration and it was a great opportunity to work with TikTok on this campaign to highlight how our creative Galaxy users and content creators can benefit from the new 8K Video Snap feature on the S21," said Jung Suh, Vice President and Head of Digital Marketing, Mobile Communications Business at Samsung Electronics. "The #VideoSnapChallenge campaign demonstrates once again the incredible passion of our Galaxy users. We can't wait to see what they will create next.”
The 8K Video Snap feature is available on the Galaxy flagship smartphones including the Galaxy S21 series, Note20 series and S20 series. The feature offers a new level of video recording, with resolution (7680x4320 pixels) that surpasses 4K UHD by four times. It's gives users the ability to pull incredibly sharp, high-resolution still photos from their videos so you can focus on creating great content without switching between camera modes.