TikTok Business Account: Connect with millions of fans and grow your business

Business Account banner

In today's crowded marketing landscape, it's more important—and more challenging—than ever for brands to have authentic, always-on conversations with their audiences. TikTok is committed to giving brands and marketers of all sizes the tools to be creative storytellers and meaningfully engage with the TikTok community. That's why we're excited to introduce Business Account, a new type of TikTok account designed to help brands of any size to connect organically with millions of fans and grow their business. 

With a TikTok Business Account, you'll have access to powerful insights into your audience and how they're engaging with your content, as well as building valuable exposure for your products and services by driving traffic straight from your TikTok profile.

With a Business Account, you can:

  • View real-time metrics on content performance, enabling you to make data-driven decisions and continuously optimize your posting strategy

  • Get insights into your follower base, so you can better understand your audience and potential customers

  • Add information about your business to your TikTok profile, including contact information and a link to drive traffic to your official website

How to set up your TikTok Business Account

Setting up a TikTok Business Account is free of charge and only takes a few seconds.

  • If you haven't already, download the TikTok app from the Apple App Store or Google Play Store

  • Once you've set up a user account, you can go to the 'Account' tab under Settings and choose Business Account

  • That's it! You're all set to start promoting your business organically and connecting with the TikTok community

Building your fanbase

Brands have taken notice that being yourself is good for business, and we aim to continue providing ways for them to build a meaningful presence. We champion authenticity, creativity, and expressiveness because it's who our users are and how they stand out. 

Over a thousand major brands are already using the TikTok Business Account feature to create, connect, entertain and engage their fans. Over on the Business Account case studies page, we've collected some best-in-class examples of businesses taking their TikTok strategy to the next level — you can take inspiration from them in building a fan base to grow your own business with TikTok. 

As we continue to build a platform where brands bring great value to the user experience, we're excited to deliver solutions that give brands a platform to inspire others, be discovered, and meaningfully connect with the TikTok Community. 

To find out more, visit the Business Account page.

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