In today's crowded marketing landscape, it's more important—and more challenging—than ever for brands to have authentic, always-on conversations with their audiences. TikTok is committed to giving brands and marketers of all sizes the tools to be creative storytellers and meaningfully engage with the TikTok community. That's why we're excited to introduce Business Account, a new type of TikTok account designed to help brands of any size to connect organically with millions of fans and grow their business.
With a TikTok Business Account, you'll have access to powerful insights into your audience and how they're engaging with your content, as well as building valuable exposure for your products and services by driving traffic straight from your TikTok profile.
The new Business Account type brings a new raft of features for business users to connect and grow with the TikTok Community.
View real-time metrics on content performance, enabling you to make data-driven decisions and continuously optimize your posting strategy
Get insights into your follower base, so you can better understand your audience and potential customers
Add information about your business to your TikTok profile, including contact information and a link to drive traffic to your official website
Setting up a TikTok Business Account is free of charge and only takes a few seconds.
If you haven't already, download the TikTok app from the Apple App Store or Google Play Store
Once you've set up a user account, you can go to the 'Account' tab under Settings and choose Business Account
That's it! You're all set to start promoting your business organically and connecting with the TikTok community
Brands have taken notice that being yourself is good for business, and we aim to continue providing ways for them to build a meaningful presence. We champion authenticity, creativity, and expressiveness because it's who our users are and how they stand out.
Over a thousand major brands are already using the TikTok Business Account feature to create, connect, entertain and engage their fans. Over on the Inspirations page, we've collected some best-in-class examples of businesses taking their TikTok strategy to the next level -- you can take inspiration from them in building a fan base to grow your own business with TikTok.
Chipotle, an American chain of fast casual restaurants, uses their TikTok Business Account to tell real stories and to give the audience a personal presence. Content is kept very down-to-earth and human, and the brand works hard to keep things light-hearted on the platform, producing comedy sketches and behind the scenes footage from their restaurants. Since 2018, the Chipotle Business Account has garnered over 3.4M likes on its videos, and amassed over 460K followers.
As we continue to build a platform where brands bring great value to the user experience, we're excited to deliver solutions that give brands a platform to inspire others, be discovered, and meaningfully connect with the TikTok Community.
To find out more about TikTok Business Account, go to the Business Account page.