Even beyond ads, the way we consume regular content has changed. Tracking this change on a graph we can clearly see how far we’ve come from passively consuming traditional broadcast mediums such as TV, print, billboards…etc.
- 🔙 In the early 2000s, we started becoming active participants in media consumption; using search engines to proactively look for the content that we wanted to consume.
- 🕒 Between 2010 and 2020, we shifted to a social graph whereby we were served content based on the people we follow.
- 👇 Today, as users, we are in a position of power; seeing the birth of a content graph that serves based on individual preferences.