Get started with Promote: Boost your videos and grow your audience

January 17, 2022
Promote is an in-app advertising tool to get your video in front of new audiences, guide more people to your website, and help you gain followers.
TikTok Promote: Get started

From how-to tutorials for homemade candles to behind-the-scenes footage of food trucks, we've seen small businesses leverage TikTok to tell their stories and build community. For small business owners, TikTok is a place to connect with customers with relatable and authentic videos. Compared to traditional ads, reaching audiences on TikTok is simple, cost-effective, seamless, and fun!

Starting this month, Promote is available to help businesses reach more people and grow their community with their TikTok videos. With Promote, you can turn any organic TikTok video into an ad, directly within the app. You can start reaching new audiences, build a following, and drive traffic to your business website.

After running a Promote campaign, you'll get insights to understand your audience better and learn how your video performed in reaching your goals. Understanding the results of your campaign will equip you with the knowledge to refine future campaigns and continue making content that resonates with your audience.

There are two main ways to access Promote. First, select the video that you want to promote and select the "Promote" button in the individual video settings. Alternatively, you can navigate to "Settings and privacy" and tap on "Business suite" where you will see the Promote button.  

Here's how Promote works

  1. Select a video that you want to promote. You can choose any of your own TikTok videos to promote. We suggest starting with one of your best-performing organic videos to reach more people with your most popular content.

  2. Set up your promotion. Choose a goal for your campaign (more views, website visits, or follows), set a budget and length of time to run the promotion, and select the audience you want to reach with your video.

  3. Watch your numbers grow. After your promotion is approved, you can check in to see how your video is performing and how many new people are learning about your business! 

The best videos on TikTok are ones that speak to you and your brand's authenticity. Promoting a video can help grow your following and increase interest in your business. By promoting your TikTok videos to relevant audiences to meet your desired business goals.

Visit Promote in your TikTok app to get started, or visit the TikTok Help Center for more detailed instructions. 

Please note that to use Promote, you must be 18 years of age or older and using a Business or Personal TikTok account.