While TikTok has given marketers the opportunity to reach audiences in a whole new way, we know that brands, agency creatives and marketers are still learning how to make the most of it. That's why we developed Made For TikTok, our new content series full of tips and insights on how to make branded content that our community loves.
Our first installment of Made For TikTok is a workout program just for creative marketers, with a series of exercises they can use to strengthen their content strategy and flex their creative muscles on the platform.
Knowing we'd need a trainer who understood both ad creative and creating for TikTok, we teamed up with David Ma. A former ad agency creative himself, David worked as a copywriter and art director before becoming a commercial director and TikTok creator. Using his unique experience as a bridge between the agency world and TikTok, we developed this series of super-specific insights to help you make branded content that fits the platform, reaches new communities, and unleashes a brand's potential on TikTok.