TikTok For Business

Introducing TikTok's education program for creative agencies


Introducing TikTok's education program for creative agencies

April 6, 2022

TikTok For Business


As a creative agency, you know that in order to stay relevant, you need to continually rediscover your creativity—honing your skills, learning new tools, and tapping into the torrent of culture and content where the best ideas take shape. TikTok's Creative Agency Partnerships (CAP) team is excited to share that we've created an initiative just for you, a custom learning program exclusively for creative agencies who want to become TikTok experts. After completing the program, you'll be able to lead your clients into this new frontier of marketing with authority and fluency—and a lot of fun!

You know that something about traditional marketing is no longer working. Our agency partners recognize that TikTok helps facilitate creativity and joy for users, brands, and creators, but we know you want a better understanding of how to plan and concept specifically for our platform.

By now, most TikTok users understand the value of combining advertising, entertainment, and commerce. But one question remains for those who want to utilize the platform to its fullest: Where to begin? Introducing CAP University, a curriculum that will teach you everything you need to know to get started on TikTok—without the midterms or tuition.

Class is in session

The goal of CAP University is to inspire next-level creative content on the world's fastest-growing entertainment platform. After completing the program, enrollees will be able to lead conversations with their clients, concept and create for the platform, and continue driving their clients' business forward. Most importantly, enrollees will have a newfound understanding of the creative possibilities on and off the platform.

Here's what to expect from the first semester at CAP University:


> TikTok 101. CAP University starts with the numbers. This lesson is packed with foundational statistics and data that all creative agencies should be familiar with to lead their clients with confidence and authority. It also includes examples of best-in-class creative work to inspire enrollees to imagine what's possible.

> TikTok: From Briefing to Pitching. A TikTok-first mindset requires a different strategy from other marketing channels, and that begins at the briefing stage. From Briefing to Pitching will explain how to think about and communicate ideas made specifically for the platform.


> Concepting and Creating for TikTok. This course takes all the trends, patterns, and learnings from the past year and distills them down to platform best practices to inform concepting and creating. We'll share how big ideas manifest on the platform through the core principles of TikTok.

> Trends and Music Licensing. While we can't predict the next trend, this class will dissect the anatomy of a trend, explain how to lean into these trends, and how to respond to them with agility. This class will also answer our most commonly asked questions about music licensing.

> Collaborating with Creators. Creators are the lifeblood of the platform. They participate in and create trends, hold a tremendous amount of influence, and continue to push the boundaries of creativity and joy on TikTok. This course will teach the basics of working with creators and highlight our native tool, the TikTok Creator Marketplace.

Enroll Before Spots Fill Up

CAP University courses will be hosted as live webinar sessions, so agencies have the benefit of learning from anywhere. And after completing each lesson, enrollees have the opportunity to sign up for a live office hours session with TikTok's CAP team! During these sessions, you can ask individual questions about the platform, your agency's strategies, trends, and more. Grab your spot below!

TikTok For Business
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