TikTok was built by and is sustained by a vast community of creators. Creative, joyful and diverse, they represent the heart and soul of the platform. But brands are creators too, and as such, they're carving out an increasingly large presence in the community—and that's a good thing. In fact, the TikTok community has been shown to embrace brands that are culturally connected, inclusive, and of course fun and authentic.
By partnering with agencies such as IPG Mediabrands, TikTok is able to bring brands and creators together, providing them with the know-how and resources they need to better connect and engage the TikTok community. But this is just the start. Going forward we will continue to find more ways for brands to leverage the creativity and energy of the TikTok's incredible creators to build an authentic presence on the platform.