Grow your business with the new WooCommerce TikTok integration
Create advertising campaigns and reach one billion global users with TikTok for WooCommerce
TikTok is not only a community-driven entertainment platform, but a shopping paradise for savvy consumers. With over 12 billion views and counting, TikTok users are actively engaging with #TikTokMadeMeBuyIt and looking for their next great purchase!
Did you know?
👉 53% of TikTok users say they would recommend TikTok as a source of inspiration to a friend or colleague¹
👉 58% of TikTok users leverage the platform to research/learn more about new products or brands²
👉 48% have discovered something on the platform and immediately bought it at least once in the past year³
TikTok solutions for online shopping
The TikTok community is reshaping the way we discover new products and shop, and we're developing an ecosystem of products that empower businesses to creatively engage with our audience!
Grow your WooCommerce Business with TikTok
We're proud to announce that we've partnered with WooCommerce to make it easy for WooCommerce merchants to connect their business with TikTok and reach our global audience!
WooCommerce is a flexible, open-source commerce solution built on WordPress. Home to almost one-third of all online shopping websites, it empowers anyone to sell anything, anywhere.
With the TikTok for WooCommerce integration, you can sync your store catalog, install the most advanced TikTok pixel for campaign performance tracking in 1 click, and create an ad to target your audience in minutes!
TikTok for WooCommerce features
Seamlessly connect TikTok to your WooCommerce store and connect your audience with what they want to buy! Follow the prompts within the integration to:
Sync your product catalog
Automatically sync your WooCommerce product catalog to TikTok in 1-click and unlock catalog-based ad formats like Video Shopping Ads.
Enable the most advanced TikTok Pixel
Easily measure and maximize your advertising efforts by installing the most advanced TikTok Pixel on your website with 1-click. It automatically updates and leverages advanced matching capabilities to increase the visibility of your ads in front of the right shoppers, optimize the results of your campaign efforts, and help maximize your return on ad spend.
Create ads in minutes
Get started with ad creation by selecting “Create a Campaign” right from your WooCommerce dashboard and use the Smart Video Generator tool to create a powerful Ad Campaign using your very own product images or videos in minutes!
Explore diverse and engaging ad formats
As a merchant, once you have synced your catalog on TikTok via the WooCommerce integration, you can:
1 Use the embedded Smart Video generator tool to create videos directly from your WooCommerce dashboard with your existing product pictures
2 Explore a number of in-feed ad formats available to you on TikTok Ads Manager, including:
➡️ Catalog-based ad formats*: Leverage your automatically synced WooCommerce catalog to enable seamless product discovery.
➡️ Spark Ads: Create a native ad display that uses organic TikTok posts. Publish ads using your TikTok account posts or work with our creators to use their organic posts.
➡️ Lead Gen Ads: Seamlessly collect new leads on TikTok with instant, customizable forms that integrate with CRM partners to make qualifying and converting leads even simpler.
💡 In a rush? Try Promote to bolster your organic videos to reach more viewers, guide more people to your website, and improve your chances of gaining followers directly from the TikTok app!
*Availability may vary, please reach out to your TikTok representative.
Get started today!
Sources
1 - TikTok Marketing Science US Path to Purchase Research 2021 conducted by Luth
2 - TikTok Marketing Science Global Path-to-Purchase Study (US Results) 2021, conducted by Material
3 - TikTok Marketing Science Global Path-to-Purchase Study (US Results) 2021, conducted by Material