If 2021 taught us anything about digital media, it's that not only is change a constant, but it's happening at breakneck speed. Brands are navigating a treacherous and fragmented digital landscape, full of uncertainty.
You may be familiar with one or more of these evolving brand challenges:
1. Brand safety, already a staple focus for all marketers, continues to challenge brands to find suitable, trusted environments to engage customers.
2. Privacy requirements are constantly evolving, creating constant changes to campaign measurement and optimization.
3. Lastly, an evolving customer journey has kept brands on the hunt for innovative opportunities, where audience receptivity and advertising quality can unlock great results.
But, it's not quite game over. As 2022 continues, a path through uncertainty is forming. For persistent brands brave enough to blaze forward with new and smart strategies, TikTok is offering you an extra life.