Curated creators for unmissable marketing moments

February 03, 2022
TikTok Creator Marketplace is excited to support businesses through two major marketing moments: Valentine's Day and the Big Game.
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After seeing so many amazing branded content campaigns over the holiday period, we're thrilled to dive into the New Year with even more opportunities for businesses to continue their momentum and connect with their audiences.


Coming up fast this month, our team at TikTok Creator Marketplace is excited to support businesses through two major marketing moments: Valentine's Day and the Big Game.


Valentine's Day

Valentine's Day on February 14 is always a meaningful moment for the global TikTok community, and one of the most important days of the year for brands. This Valentine's Day, we're playing cupid by helping businesses discover some of the most impactful creative partners for their campaigns.


To make it as easy as possible to find creators who align with specific goals and industries, we've developed a series of special search terms on TikTok Creator Marketplace.


Simply by searching the below terms, brands will be able to find their very own match made in heaven for collaborating on lovable branded content:


❤️ #tiktokmademebuyit: Nothing says "I love you" like a thoughtful gift, so this search term brings together creators with experience in the famous #tiktokmademebuyit movement, and with expertise in all things ecommerce.


❤️ #foodtok: They say the way to the heart is through the stomach; that's why we've curated a search term for creators ready to make magic with food, restaurant and culinary content.


❤️ #fashiontok: It's the perfect time for a heartfelt gesture, so don't miss using this search term to tap style aficionados with a great eye for promoting clothing, accessories and more.


The Big Game

Next up, falling just a day before Valentine's Day, the Big Game on February 13 is perhaps the most eagerly anticipated advertising event of the year in the US, where brands strive to delight their audiences with clever and memorable campaigns.


This year on TikTok Creator Marketplace, we've rounded up some of the brightest and boldest minds on TikTok to help businesses make a splash during this all-important sporting and cultural moment.


🏈 #Originators: We've curated a special search term that brings together an iconic group of creators, known as the #Originators. Originators are the creators who start the trends we live for. They've made hashtags. They've choreographed viral dances. They've created viral sounds, aesthetics and more. Originators could be considered the heart of TikTok — they have a finger on the pulse of culture and they continue to make content that is iconically #ForYou.


Uplifting creators

These search terms, and the amazing creators behind them, have been curated based on a range of criteria: including the performance of their past content, their experience partnering with brands, and the verticals and industries they specialize in.


Looking ahead, we're excited to elevate more and more creators through these easy-to-use lists, with the aim of showcasing their talent and potential, and making it even simpler for businesses to run tailored and effective campaigns.


We can't wait to see all of the brand and creator collaboration this Valentine's Day, the Big Game and beyond!


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NOTE: For detailed information about TikTok's branded content toggle and our policies regarding what can be posted as branded content on TikTok, please refer to our Branded Content Policy here.