Magalu, a digital, multichannel platform and the largest ecosystem for buying and selling in Brazil, was keen on partnering with TikTok to create a national splash for its Black Friday Sale. As time was limited, Magalu wanted to quickly generate mass awareness about the sale and drive traffic to its annual flagship event.
To achieve these goals, Magalu ran a week-long campaign using two of TikTok's premium branded solutions, TopView and Brand Takeover, both of which appear as the first thing users see when opening TikTok. The campaign's slick visuals and creative style were the perfect fit for TikTok, something which was reflected in the campaign's results.
196 million video views
Average 19.60% CTR
>4 in 5 accesses via TikTok were new users to Magalu