Blog & events

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TikTok for Business

Dig into everything fresh and exciting going on in the TikTok for Business world, from news to events and so much more.



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TikTok Works: Ads on TikTok drive business impact

Learn how ads on TikTok drive business results. The new series TikTok Works explores three ways you can see TikTok ads at work.

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Lights, camera, action! Discover the future of entertainment marketing on TikTok

Learn how TikTok helps entertainment studios engage, inspire & transcend into culture going forward.

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Evolution of Sound Volume 2: Storytelling through sound

On TikTok, our community tells a story through sound. They are immersed in a sound-first experience and as a result, they skip less, watch longer and feel more positive. This means brands feel the power of TikTok’s community through increased engagement.

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Here’s the latest

Shop Small American Express x TikTok
Holiday, Tips

Calling all small businesses — Are you ready to reach new customers?

Join the #ShopSmall Accelerator from TikTok and American Express to get expert marketing tips, plus, learn how eligible small businesses can earn a $100 TikTok ad credit offer. Terms apply.
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How TikTok drives offline sales impact for advertisers

Read how TikTok executed a series of NCSolutions offline sales lift studies in the US and a suite of marketing mix modeling meta analyses across the globe in partnership with Nielsen.
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Explore our events


Nov 2022


TikTok Made Me Play It

TikTok's groundbreaking #ForYouSummit seamlessly married the online and real-life events experience. The event was hosted by content creator Khalid Al Ameri and included an opening session with Shant Oknayan, General Manager for Global Business Solutions, TikTok for Business METAP and EE and Gary Vaynerchuk, Serial Entrepreneur, Chairman of VaynerX and CEO of VaynerMedia!

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TTW World New Products and Solutions

Oct 2022


TikTok World 2022: The future of community-led entertainment

At TikTok World 2022, we unveiled new products, solutions and research that make it even easier for brands and marketers to drive impact and establish real connections with the TikTok community.

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Sep 2021


TikTok: The Stage

The Stage was a two day conference and exhibition event where we invited the TikTok marketing ecosystem to come together to learn, network and share everything and anything TikTok For Business.

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